Tips to Improve Marketing
Marketing a Food Dehydrating Equipment, Supplies, and Services Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a food dehydrating equipment, supplies, and services business, exceptional marketing may well be the determining factor in your long-term survival and success.
It's a misconception that small businesses can't compete with larger companies when it comes to marketing.
As a business owner, you probably already have a firm grasp of basic marketing concepts. However, the most visible brands are always on the lookout for the marketing tactics competitive food dehydrating equipment, supplies, and services businesses utilize in the marketplace.
Social Media Monitoring
The use of social media as a marketing tool is the latest wave to overtake the small business community. Combined with a functional company website, social media attracts new customers and converts them to brand advocates. Social media can quickly go negative, turning brand advocacy into "badvocacy", a scenario in which consumers and users create content deriding your company and your products. All food dehydrating equipment, supplies, and services businesses are especially vulnerable to negative exposure through social media. Social media monitoring can be as simple as periodical Google searches or as complex as the application of sophisticated monitoring software. Either way, it's essential to develop a system for regularly monitoring your company's presence in social media, followed by positive customer engagements.
Cost Tracking
The economy is a constant concern for people who own a food dehydrating equipment, supplies, and services business. You can't afford to waste money on inferior marketing resources. Since every dollar counts, it pays to buy mailing lists from trusted vendors. Companies that rely on accurate mailing lists reduce time spent chasing down stale leads.
But mailing lists aren't the only way you can reduce costs. Most accounting software solutions have features that allow you to track costs in multiple expense categories and receive alerts when expenses suddenly swing outside of normal parameters.
Competitive Awareness
Do you have a new marketing idea that will transform your industry? Don't be so sure - at least not until you have explored what the competition is doing. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other food dehydrating equipment, supplies, and services businesses, there's a good chance that you're missing something. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.
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