October 25, 2014  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Advice

 

Marketing a Fraternities and Sororities Business

Promotional tactics for fraternities and sororities businesses are exceptionally diverse. But in our experience, there are a handful of tips and strategies that will deliver the best return for your marketing efforts.

A single characteristic divides today's best fraternities and sororities businesses from the ones that are struggling to keep the doors open.

In general, good business owners make good marketers. But as an innovative business leader, you need to follow the marketing tactics competitive fraternities and sororities businesses have used to achieve success.

Leveraging Print Ads

You're probably familiar with many of the ways print advertising has been used to market fraternities and sororities businesses. Historically, Gutenberg's invention has been used for a broad range of commercial and promotional applications. But although businesses have more promotional options than ever before, there are many attractive venues for featuring your fraternities and sororities business in print. These days, the key to effective print advertising is to align the publication with your business goals and ROI requirements.

Email Campaigns

Today's consumers are extremely tech-savvy. They rely on social media and email to both receive and transmit brand messages. So if you can deliver messaging to your customers' inboxes, the likelihood it will be seen and read by a large percentage of recipients is extremely high. For fraternities and sororities businesses, the real challenge is compiling a substantive quantity of qualified email addresses. Premium mailing list providers can mitigate the cost and hassle of in-house list generation. More importantly, providers typically give business owner an assurance that their lists are accurate and up-to-date.

Make Sure You Have a Good Business Sign

Good signage is a Business 101 concept. Despite the fact that fraternities and sororities businesses are very different from each other, sign content should focus on some common industry themes in addition to the details of your business. Is your sign conveying key business messages? Should you go with or traditional business signage? These are just a couple of things to consider when buying business signs.

Given the fact that signage in fraternities and sororities businesses has to fulfill a number of special requirements, avoid glossing it over as an afterthought. Make sure you consider important business sign considerations before you invest in a new business sign.

More Articles on Marketing

Given your interest in marketing and in fraternities and sororities businesses, you might find these additional resources to be of interest.

Phone Book Ads

Selling a Fraternities and Sororities Business

Marketing Budgets

Internet Marketing


Conversation Board

Interested in learning more about what it takes to market a fraternities and sororities business? We invite you to send us your questions and feedback!


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Ready to Start Your Own Fraternities & Sororities Business?

For tips on how to start a fraternities and sororities business, here are some more appropriate better resources for you:

Opening a Fraternities & Sororities Business

Sell to Fraternities & Sororities Businesses?

If you consider fraternities and sororities businesses to be sales prospects, this isn't the ideal place for you on our site. These guides are more appropriate for you:

Selling to Fraternities and Sororities Businesses

Mailing Lists for Fraternities and Sororities Businesses

More Marketing Guides

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms - Franchise Opportunities

Contributors - Business Glossary