Tips to Improve Marketing
Marketing a Friends Church
The key to success in marketing a Friends church is to combine time-tested marketing techniques with the most cutting edge strategies in today's marketplace.
As a business owner, it's imperative to understand that your financial metrics are inextricably linked to your marketing capacity.
Want to improve your marketing? The most successful Friends churches are intentional about devising and executing winning marketing strategies. Although you'll need to consider your company's unique marketing objectives, there are several tips we advise our partners to integrate into their promotional plans and strategies.
Industry Resources
Lone rangers don't survive long in a Friends church. Most leaders are oblivious to the fact that the marketplace shows no favoritism - for every marketing challenge your business faces, there are hundreds of other businesses and leaders struggling to solve the same problem. The best resources are usually the ones that leverage industry-specific experience and the input of proven veterans.
Contests
Contests are a time-tested method for promoting a Friends church. By design, contests stir up interest at a time when your business needs to be seen in the marketplace. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. That's why Friends churches invest time and resources to create contests they can count on to achieve desired outcomes.
Managing Negative Publicity
Not sure how to handle negative PR? You're not alone. It's a probably faced by many Friends churches. But the time to address your response to negative publicity is before it happens. If you wait until a crisis hits, it's already too late to control the message. PR savvy Friends churches work with consultants to develop a crisis response plan that can be executed on a moment's notice. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.
Share this article
Additional Resources for Entrepreneurs