December 11, 2019 is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

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Marketing a Lawn Spraying and Treatment Business

You have to be light on your feet to stay ahead of the curve these days, especially when you're promoting a lawn spraying and treatment business. We have the information you need to create a nimble, yet effective marketing strategy for your business.

A high-quality marketing plan connects your company to your customers. Without it, you'll quickly find your lawn spraying and treatment business cut off from the marketplace.

Top performers habitually integrate sound marketing concepts with market demands.


Good marketing is expensive. Like any other business, ROI is a primary marketing concern in your lawn spraying and treatment business.

Mailings and other direct marketing strategies are common, but to realize maximum ROI we recommend purchasing consumer or B2B mailing lists from a reputable provider. Using the web, you can easily find the leading mailing list providers with an extensive database of targeted and updated sales prospects.

Marketing Consultants

As a small business owner, it's tempting to think that you have what it takes to market your brand effectively. Maybe you do. But in our experience, there is no substitute for enlisting the services of a qualified marketing consultant. A good marketing firm will help clarify your lawn spraying and treatment business' core competencies, value and product points. More importantly, it will provide the expertise you need to identify the most productive marketing channels and raise your brand profile within the industry. With technology playing a greater role in the lawn spraying and treatment business industry, exposing your strategy to the influence of capable marketing professional should be a top priority.

Loss Leaders

The majority of lawn spraying and treatment businesses understand that more customers will walk through the door if a few products are priced at less than full retail value. Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases. But to be effective, loss leader marketing requires planning, especially in product selection and price points. For the majority of lawn spraying and treatment businesses, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a much higher margin. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.

More Articles on Marketing

Given your interest in marketing and in lawn spraying and treatment businesses, you might find these additional resources to be of interest.

How to Segment Markets

Television Advertising Costs

Selling a Lawn Spraying and Treatment Business

Unique Selling Positions

Conversation Board

For lawn spraying and treatment businesses, good advice can be hard to find. If you have firsthand marketing experience to share, we invite you to submit your comments below. Questions are also welcome and we will try to reply ASAP.

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Ready to Start Your Own Lawn Spraying & Treatment Business?

For tips on how to start a lawn spraying and treatment business, these resources provide helpful advice:

Opening a Lawn Spraying & Treatment Business

Do You Offer Products or Services to Lawn Spraying & Treatment Businesses?

If you consider lawn spraying and treatment businesses to be sales prospects, this isn't the ideal place for you on our site. Try these instead:

Selling to Lawn Spraying and Treatment Businesses

Mailing Lists for Lawn Spraying and Treatment Businesses

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