Marketing Tactics for Niche Markets

Marketing a Livestock Business

Trying to market a livestock business? It's a crowded marketplace, but with dedication and persistence, great marketing can help your business outperform larger competitors.

A high-quality marketing plan connects your company to your customers. Without it, you'll quickly find your livestock business isolated from your base.

So what separates the best livestock businesses from average companies? Surprisingly, the ability to create clear brand messages often outweighs product quality and other considerations.

Contests

You've seen the contest concept in action, even if it wasn't used in a livestock business. By design, contests stir up interest at a time when your business needs to be seen in the marketplace. But contests aren't all fun and games. Poorly run contests can open your business up to claims of impropriety and even legal action. As a result livestock businesses outsource their contests to professional marketers as a way of minimizing risk and achieving the highest possible return from their promotional dollars.

Marketing Expertise

Don't have a background in marketing? That shouldn't stop you from taking a larger promotional role in your company by educating yourself about today's most effective marketing concepts. Entrepreneurs and leaders of livestock businesses need to make every dollar count, especially when it comes to their marketing budgets. When in doubt, tap into either an internal or external knowledge base to design your company's marketing strategy.

Media Monitoring

Some marketing initiatives lend themselves to simple measurement while others are more challenging. Direct mail can be evaluated by tallying the cost of inputs (e.g. a premium mailing list, printing, postage, etc.) and measuring the number of customer responses you receive from the campaign. The difficulty comes when you are tasked with quantifying market presence and brand influence. Fortunately, media monitoring has the ability to give your livestock business a sense of market presence and other variables that are difficult to quantify. Even more importantly, media monitoring can alert you to negative commentary early, giving you the opportunity to counter negative mentions with more accurate and more positive messaging.

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