Marketing Tactics for Niche Markets
Marketing a Living Plant Rental, Leasing, and Maintenance Business
Looking for innovative ways to market a living plant rental, leasing, and maintenance business? Although you there are no magic bullets that will enable you to dominate the industry, there are several things you can do to improve visibility and market presence.
We recognize that the best living plant rental, leasing, and maintenance business owners tend to possess solid marketing skills. Yet in this industry, the characteristics of able marketers aren't always obvious.
In some businesses, marketing takes a back seat to sales and operations. That's a mistake because without marketing, your brand messages aren't being heard. The good news is that good marketing is achievable by any living plant rental, leasing, and maintenance business willing to adapt its strategy to the demands of the marketplace.
Strategic Partnerships
When multiple interests join together in a strategic partnership, they gain living plant rental, leasing, and maintenance businesses economies of scale, not to mention a larger promotional footprint. Joint ad campaigns, mailings and other marketing initiatives can be conducted on either a short- or long-term basis, as long as each partner is involved in the creation of messaging and has approval authority over the content that is released.
Marketing Ethics
Ethically challenged marketers are a dime a dozen in today's economy. Industry-leading living plant rental, leasing, and maintenance businesses subscribe to a strict ethical marketing code, even when competitors intentionally mislead customers with exaggerated claims and falsehoods. If direct mail is part of your marketing mix, you should also make sure your mailing list provider adheres to ethical standards in the collection of contact information. Premier vendors are safe bets since they have established themselves as reputable mailing list providers.
Leveraging Print Ads
Print advertising has been a marketing staple for living plant rental, leasing, and maintenance businesses. Historically, Gutenberg's invention has been used for a broad range of commercial and promotional applications. But although businesses have more promotional options than ever before, there are many attractive venues for featuring your living plant rental, leasing, and maintenance business in printed media. The difference is that it's more important than ever to make sure the publications you target reach the right people. Publications geared toward large, general readerships tend to be less productive than publications that are read by likely buyers of your products and services.
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