Marketing Tactics for Niche Markets
Marketing a Log Furniture Business
It's becoming more and more difficult for log furniture businesses to rise above the clamor of the marketplace. Innovative marketing strategies may be your best bet for out-promoting -- and outperforming -- the competition.
In a log furniture business, a great business model doesn't guarantee solid revenues.
A robust marketing plan cements your company's relationships with customers. When viewed from this perspective, marketing becomes a customer engagement concern in a log furniture business's planning process.
Mailings
It makes sense for log furniture businesses to participate in direct marketing. Unlike other marketing tactics, direct mail has the potential for exceptional ROI, as long as the messaging is strong and your mailing list is targeted toward likely customers. At Gaebler, we advise small and medium-sized businesses to purchase mailing lists from reliable providers. Despite the added upfront expense, premium mailing lists are a smart investment if for no other reason than their ability to generate higher conversion rates.
Discounts
Discounts drive purchasing decisions, and log furniture business consumers fit the pattern and factor discounts into their spending decisions. The power of a great discount is its ability to convince buyers that are receiving special treatment, a deal that isn't ordinarily available. But in the log furniture business world, value discounts need to be attractive when stacked against the competition. Strategic leaders often incorporate discount campaigns into their annual marketing calendars, scheduling the most appealing discounts for non-peak business seasons.
Competitive Awareness
Competitive awareness is the starting point for creativity in marketing. Innovation is desirable in marketing, but if your company doesn't maintain a presence in the channels that are being used by other log furniture businesses, there's a good chance that you're missing something. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.
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