There are no shortcuts to success in marketing a lumber yard. In this industry, the application of fundamental marketing tactics is more valuable than promotional fads and gimmicks.
Time and time again, we see ingenuity, hard work, and industry knowledge as the deciding factors for lumber yard profitability.
Expand Your Advertising Options
Take a look around the industry. Chances are, you'll see companies using a vast array of advertising vehicles to communicate brand messages. But for lumber yards, dwelling in the past isn't an option. It's time to get onboard with the marketing trends that are delivering results throughout the industry. Increasingly, lumber yards get solid marketing results from online channels capable of streaming high value content to a large, yet targeted customer base. In general, if your competitors know more about promoting their business online than you, you may lose market share.
Smartphones have added a new wrinkle to small business marketing. Equipped with GPS components, today's smartphones give consumers the ability to perform navigation and other geolocational tasks. If you are a lumber yard owner, you can use that to your advantage. Geolocational marketing is an emerging trend. It's difficult (if not impossible) for small businesses to get in on the action without the assistance of a marketing firm that is experienced in creating mobile-based marketing strategies. At a minimum, your business should be including on online directories that alert consumers to a lumber yard that is closest to their present location.
Improving Customer Loyalty
Customer loyalty provides the backbone for business growth. In growth-minded lumber yards, sorted and updated mailing lists obtained from top-tier providers are effective tools for customer acquisition. However, customer acquisition will only get you so far. To achieve revenue growth, you'll need to combine customer acquisition channels with strategies and mechanisms designed to transform new customers into followers and hopefully, brand advocates.
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