October 31, 2014  
 
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Marketing a Lumber Yards Business

The task of promoting a lumber yard has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?

There are no shortcuts to success in marketing a lumber yard. In this industry, the application of fundamental marketing tactics is more valuable than promotional fads and gimmicks.

Time and time again, we see ingenuity, hard work, and industry knowledge as the deciding factors for lumber yard profitability.

Expand Your Advertising Options

Take a look around the industry. Chances are, you'll see companies using a vast array of advertising vehicles to communicate brand messages. But for lumber yards, dwelling in the past isn't an option. It's time to get onboard with the marketing trends that are delivering results throughout the industry. Increasingly, lumber yards get solid marketing results from online channels capable of streaming high value content to a large, yet targeted customer base. In general, if your competitors know more about promoting their business online than you, you may lose market share.

Geolocational Marketing

Smartphones have added a new wrinkle to small business marketing. Equipped with GPS components, today's smartphones give consumers the ability to perform navigation and other geolocational tasks. If you are a lumber yard owner, you can use that to your advantage. Geolocational marketing is an emerging trend. It's difficult (if not impossible) for small businesses to get in on the action without the assistance of a marketing firm that is experienced in creating mobile-based marketing strategies. At a minimum, your business should be including on online directories that alert consumers to a lumber yard that is closest to their present location.

Improving Customer Loyalty

Customer loyalty provides the backbone for business growth. In growth-minded lumber yards, sorted and updated mailing lists obtained from top-tier providers are effective tools for customer acquisition. However, customer acquisition will only get you so far. To achieve revenue growth, you'll need to combine customer acquisition channels with strategies and mechanisms designed to transform new customers into followers and hopefully, brand advocates.

More Articles on Marketing

These additional resources offer more insights into marketing, lumber yards, and related topics.

Advertising on Billboards

Telemarketing Firms

Selling a Lumber Yards Business


Conversation Board

For lumber yards, good advice can be hard to find. If you have firsthand marketing experience to share, we invite you to submit your comments below. Questions are also welcome and we will try to reply ASAP.


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