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Marketing a Meters Repair Business
Trying to market a meters repair business? It's a crowded marketplace, but with dedication and persistence, great marketing can help your business outperform larger competitors.
Marketing a meters repair business can be challenging, especially for business owners who lack a marketing background.
Purpose in marketing is the key to success in this space. From our vantage point, it's clear that profitable meters repair businesses achieve market dominance through the careful execution of deliberate strategies. The inclusion of innovative tactics and techniques is important, but the consistent application of sound marketing principles may be the most important factor in raising your brand's visibility with buyers.
Industry Resources
Lone rangers don't survive long in a meters repair business. An awareness of industry resources can mitigate the isolation of ownership and result in a more stable (and more productive) leadership experience. Even though trade journals have value, we've found that the best insights are often gained through face-to-face contact with industry insiders.
Broadcast Advertising
Broadcast advertising has clearly taken some hits over the past couple of decades. The number of consumers who tune-in to local TV and radio has plummeted, and the industry has struggled to regain its footing. But broadcast advertising hasn't disappeared entirely and meters repair businesses continue to find ways to attract audiences to their brand through broadcast media. Best practices for the use of broadcast advertising require businesses to evaluate their target audience's listening or viewing patterns and then tailor their media purchases to specific media outlets rather than blanketing the geography with brand messaging. When marketing meters repair businesses, local consumers may represent a sizeable portion of total revenues, making local radio and other broadcast media viable marketing channels -- but only to the extent that you match the station's audience to your customer base.
Promotional Calendars
Uncoordinated and disjointed marketing plans tend to backfire on meters repair businesses. A strategy chocked full of time-sensitive ad placements and other tactics can devolve into a tangled mess of overlapping deliverables unless it is coordinated in a promotional calendar. Good calendars include not only tactical deadlines, but also schedules for the inputs (e.g. staff assets, vendors, etc.) that are required to execute strategic objectives. Consumer mailing lists from a respected provider can add value to your calendar by incorporating geographic and demographic consumer data into your promotional schedule.
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