Although innovation is important, consistency is critical when you market a pipeline contractors business. For businesses in this sector, solid execution and a commitment to core messaging are the most valuable marketing traits.
Marketing increases the brand footprint of a pipeline contractors business and drives the customer acquisition process.
Assigning responsibility for the execution of a marketing strategy can be more difficult than creating it. A dedicated, in-house marketing division is a possibility, but in small businesses, it's more likely that owners or managers will pick up marketing as a secondary job responsibility. That can be problematic because marketing can't afford to be pushed to the backburner. There are numerous reasons why pipeline contractors businesses enlist the assistance of external marketing professionals. In addition to delivering a better overall outcome, marketing firms bring an objective perspective to your strategy and key messaging.
Good marketing is expensive. You can't afford to waste money on ineffective tactics for your pipeline contractors business.
Mailings and other direct B2C/B2B channels can deliver decent ROI, but only if the lists are accurate, up-to-date and targeted to your market segment. For filtered and sorted mailing lists, you'll want to work with one of the direct mail industry's leading list providers.
You've seen the contest concept in action, even if it wasn't used in a pipeline contractors business. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. Consequently, many pipeline contractors businesses don't take contests lightly, but treat them with the same level of respect as any other marketing campaign.
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