October 18, 2019  
 
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Marketing a Plaques Retail Business

It's becoming more and more difficult for plaques retail businesses to rise above the clamor of the marketplace. Innovative marketing strategies may be your best bet for out-promoting -- and outperforming -- the competition.

Strong and steady wins the race in marketing a plaques retail business. In this industry, the application of fundamental marketing tactics is more valuable than promotional fads and gimmicks.

Purpose in marketing is the key to success in this space. From our vantage point, it's clear that profitable plaques retail businesses achieve market dominance through the careful execution of deliberate strategies. Your company is one-of-a-kind. But your marketing strategy will need to include a handful of features that are common to the industry's top performers.

Improve Your Business Sign

Good signage is a Business 101 concept. Even though plaques retail businesses are very different from each other, sign content should focus on some common industry themes in addition to the details of your business. Visibility, branding elements and other considerations are all factors in the design and size of your operation's business signage.

Given the fact that signage in plaques retail businesses has unique characteristics, avoid glossing it over as an afterthought. Talk to a nearby business sign franchise company or an independent business sign company and see what they recommend.

Social Media Monitoring

Social media has become a prominent fixture in marketing. For small businesses, an aggressive social media campaign can level the playing field by generating online buzz that competes with corporate marketing initiatives. However, social media also has a dark side -- negative mentions. All plaques retail businesses are especially vulnerable to negative exposure through social media. Social media monitoring can be as simple as periodical Google searches or as complex as the application of sophisticated monitoring software. Either way, it's essential to develop a system for regularly monitoring your company's presence in social media, followed by positive customer engagements.

Mailings

It makes sense for plaques retail businesses to participate in direct marketing. Direct mail has the advantage of delivering targeted messaging to qualified contacts within your company's market segment. Third-party providers have a reputation for generating accurate mailing lists that can be sorted to accommodate niches and subsections of the market. Despite the added upfront expense, premium mailing lists are a smart investment if for no other reason than their ability to generate higher conversion rates.

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Conversation Board

Good advice often comes from your peer business owners. Do you have any tips or advice on marketing a plaques retail business? We'd love it if you could share them by posting a comment below. What marketing tactics work well for you?


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