October 13, 2019  
 
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Marketing a Plywood and Veneers Business

A profitable plywood and veneers business is about more than supply and demand. It's about designing ways to entice new customers to engage with your products and to encourage existing customers to increase the frequency of their purchases.

Wondering how to market your plywood and veneers business? It's hard to get your messages heard through the industry's noise.

Still trying to figure out what differentiates plywood and veneers businesses from average companies? Surprisingly, the ability to create clear brand messages often outweighs product quality and other considerations.

Coupons

Value-conscious consumers respond to discount offers and that makes coupons a strategic asset in plywood and veneers business advertising. Although there are various ways to utilize coupons, the universal objective is to increase traffic, revenue and market exposure. In a typical coupon scenario, plywood and veneers business operations leverage couponing to entice first-time customers to make initial contact with the brand. If you aren't familiar with coupon marketing, navigating the creation of the fine print can be challenging. Consult a marketing professional for guidance.

Strategic Partnerships

When multiple interests join together in a strategic partnership, they gain plywood and veneers businesses economies of scale, not to mention a larger promotional footprint. Joint ad campaigns, mailings and other marketing initiatives can be conducted on either a short- or long-term basis, as long as each partner is involved in the creation of messaging and has approval authority over the content that is released.

Mailings

At some point, your plywood and veneers business will engage in direct marketing. A coordinated mailing campaign raises your company's profile and draws new customers into the business. At Gaebler, we advise small and medium-sized businesses to purchase mailing lists from reliable providers. Are vendor-provided mailing lists worth the investment? We think so. But the real value is that the quality of the contacts contained in a premium mailing list can be the catalyst for long-term customer relationships.

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