October 15, 2019  
 
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Marketing a Portable Spot Coolers Business

It's becoming more and more difficult for portable spot coolers businesses to rise above the clamor of the marketplace. Innovative marketing strategies may be your best bet for out-promoting -- and outperforming -- the competition.

As a business owner, it's imperative to understand that your financial metrics are inextricably linked to your marketing capacity.

In some businesses, marketing takes a back seat to sales and operations. That's a mistake because without marketing, your brand messages aren't being heard. On the upside, great marketing is a real possibility for a portable spot coolers business willing to adapt its strategy to the demands of the marketplace.

Marketing Consultants

In a tight economy, there are many places to cut corners in your business - but marketing shouldn't be one of them. The amount you pay a marketing consultant is an investment in your company's revenue stream. The best consultants possess a range of skills, including the ability to accurately communicate your portable spot coolers business' most important brand characteristics. Your passion for your brand is admirable, but it can't compensate for the experience and expertise of someone who specializes in creating meaningful customer connections. As we continue to experience changes in the portable spot coolers business arena, exposing your strategy to the influence of capable marketing professional should be a top priority.

Loss Leaders

The majority of portable spot coolers businesses are willing to sustain a slight loss or breakeven position on certain products and service offerings as a way to attract customers. Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases. But to be effective, loss leader marketing requires planning, especially in product selection and price points. For the majority of portable spot coolers businesses, loss leaders substantially increase customer traffic and create opportunities to expose new consumers to the brand. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.

Building A Community Around Your Brand

There is a reason why so many businesses are incorporating social media into their marketing and PR strategies. Social media attracts followers and creates brand advocates. Whether they realize it or not portable spot coolers businesses can benefit from marketing strategies that leverage communities and networks. To establish a solid community base, you may want to begin with a direct mail campaign using mailing lists obtained through top-end list providers. Using these lists, you can perform a direct mail initiative to invite prospects to participate in online brand community mechanisms.

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What challenges have you experienced in marketing your portable spot coolers business? How did you overcome those challenges? If you have practical insights about marketing, we'd like to hear from you.


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