July 24, 2014  
 
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Marketing a Prosthetic and Orthotic Limbs Business

You have to be light on your feet to stay ahead of the curve these days, especially when you're promoting a prosthetic and orthotic limbs business. We have the information you need to create a nimble, yet effective marketing strategy for your business.

Marketing is the bridge between an organization and its customer base. Build your bridge poorly and you'll quickly find your prosthetic and orthotic limbs business isolated from your base.

These days, most businesses are counting on the fact that their marketing plans will push them ahead of their competitors and deliver the best possible market share. With marketing pressure at an all-time high, your business needs to incorporate tactics designed to position a prosthetic and orthotic limbs business at the top of the heap.

Company Website

Without the right technological tools, your business is on the fast track to failure. The technological entry point for your prosthetic and orthotic limbs business is also the anchor point for your technological strategy: A company website. Although many businesses have a website, a poorly designed and unnavigable website is worse than having no web presence at all. Your site is a representation of your business; it needs to convey the same professional appearance and functionality as you expect from any other sales and marketing asset. Conversion paths are also important. With the proper design, your site can walk new visitors through a series of decisions that culminate with either an online sale, a phone order, a personal visit or a request for more information.

Make Sure You Have a Good Business Sign

Effective signage gives your brand constant exposure in its geographic market. Despite the fact that prosthetic and orthotic limbs businesses are very different from each other, signage can be used by any prosthetic and orthotic limbs business to communicate the company's value to their customers. Is your sign visible and attractive? Does it reinforce your brand and value proposition? Does your signage invite customers to take the next step or does it simply annoy them? These are the kinds of questions you'll need to ask about both exterior and interior sign elements.

Since the signage for prosthetic and orthotic limbs businesses has unique characteristics, you'll want to make sure to adhere to industry norms as well as local zoning requirements. Talk with somebody who knows a lot about business signage advice and get their input before you create new business signs.

Public Relations Strategies

Marketing and public relations are two distinct promotional disciplines. While marketing flows blatant advertising messages to audiences, PR takes a more educational and informative approach. If you want to send unrestricted marketing messages to your audience, buy a mailing list and perform a direct mail campaign. But if your strategy calls for sophistication, media buy-in and thought leadership, hire a PR consultant. The key to effective PR is to use nuanced messaging to attract the attention of reporters and media representatives. If reporters smell promotional content, they will back off from the story or create their own narrative.

More Articles on Marketing

Given your interest in marketing and in prosthetic and orthotic limbs businesses, you might find these additional resources to be of interest.

Yellow Pages Advertising

Selling a Prosthetic and Orthotic Limbs Business

Magazine Advertising

Creating an Effective Marketing Strategy


Conversation Board

Still have questions about marketing a prosthetic and orthotic limbs business? Excellent! We always welcome feedback and we'll do our best to respond to inquiries about how you can improve your company's marketing.


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