Business Marketing Advice
Marketing a Real Estate Rental and Leasing Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a real estate rental and leasing business, exceptional marketing may well be the determining factor in your long-term survival and success.
A high-quality marketing plan connects your company to your customers. Without it, you'll quickly find your real estate rental and leasing business cut off from the marketplace.
Healthy customer relationships are strengthened and expanded through targeted marketing campaigns. When viewed from this perspective, marketing becomes a customer engagement concern in a real estate rental and leasing business's planning process.
Broadcast Advertising
Broadcast advertising has clearly taken some hits over the past couple of decades. The number of consumers who tune-in to local TV and radio has plummeted, and the industry has struggled to regain its footing. Broadcast advertising is down - but it's not out. Today's leading real estate rental and leasing businesses continue to find ways to attract audiences to their brand through broadcast media. Best practices for the use of broadcast advertising require businesses to evaluate their target audience's listening or viewing patterns and then tailor their media purchases to specific media outlets rather than blanketing the geography with brand messaging. For real estate rental and leasing businesses, the target audience is almost always local or regional. For broader reach, you'll likely need to look beyond broadcast venues and explore other online and offline marketing vehicles.
Expand Your Advertising Options
Take a look around the industry. Chances are, you'll see companies using a vast array of advertising vehicles to communicate brand messages. When it comes to real estate rental and leasing businesses, dwelling in the past isn't an option. It's time to get onboard with the marketing trends that are delivering results throughout the industry. These days, real estate rental and leasing businesses are leveraging digital assets to communicate brand messages through powerful online channels, maximizing ROI and gaining a more direct pipeline to their customers. In general, if your competitors know more about promoting their business online than you, you may lose market share.
Mailings
It makes sense for real estate rental and leasing businesses to participate in direct marketing. Direct mail has the advantage of delivering targeted messaging to qualified contacts within your company's market segment. Third-party providers have a reputation for generating accurate mailing lists that can be sorted to accommodate niches and subsections of the market. Despite the added upfront expense, premium mailing lists are a smart investment if for no other reason than their ability to generate higher conversion rates.
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