Business Marketing Advice

Marketing a Retail Juice Business

Marketing a retail juice business isn't as simple as it seems. To get noticed, you'll need to invest time, energy, and resources in an innovative marketing plan.

Marketing is the bridge between an organization and its customer base. Build your bridge poorly and you'll quickly find your retail juice business stuck in limbo.

Marketing increases the brand footprint of a retail juice business using a carefully crafted mix of techniques and tactics.

Coupons

Although they have traditionally been associated with a handful of industries, coupons are viable resources for retail juice business advertising. Although there are various ways to utilize coupons, the universal objective is to increase traffic, revenue and market exposure. Many retail juice business marketers use coupons to encourage new customers to give their product offerings a try, effectively stealing market share from competitors that have invested in customer loyalty schemes. Coupled with other marketing techniques, a steady stream of legitimate coupon promotions can incentivize periodic customers to increase the frequency of purchases from your company.

When It's Time to Rebrand

There are many reasons why it might be time to begin a rebranding initiative - but a lack of alternative tactics is not one of them. That's not how rebranding works. Instead, rebranding should be performed for the right reasons. In a retail juice business, brands are tied to specific stages in the life of a business. If your company is expanding, you will inevitably outgrow your brand and it will be time to prepare for a comprehensive rebranding effort. If rebranding is unavoidable, it's important to update the brand while maintaining the elements that make it recognizable to consumers.

Building A Community Around Your Brand

There is a reason why so many businesses are incorporating social media into their marketing and PR strategies. Social media attracts followers and creates brand advocates. Whether they realize it or not retail juice businesses need to do a better job connecting with their customers. There are many ways to launch a social media strategy. In our experience, it's helpful to begin with a direct mail campaign. Using vendor-provided mailing lists, you can broaden your reach by informing new contacts as well as established customers about your presence on popular sites like Facebook, Twitter and LinkedIn.

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