Marketing Advice By Business Type
Marketing a Sawdust and Shavings Business
Marketing plays a central role in any company. But when it comes to a sawdust and shavings business, your ability to market your brand can be the deciding factor between barely making it and achieving stellar industry success.
Marketing a sawdust and shavings business can be challenging, especially for business owners who lack a marketing background.
In general, good business owners make good marketers. However, the most visible brands are always on the lookout for the strategies that other sawdust and shavings businesses utilize in the marketplace.
Discounts
Discounts drive purchasing decisions, and sawdust and shavings business customers are no exception. The power of a great discount is its ability to convince buyers that are receiving special treatment, a deal that isn't ordinarily available. However, for consumers located in the sawdust and shavings business world, you won't get far with discounts unless you communicate clear value. For better results, consider rotating the products you discount to incentivize customers to monitor your marketing channels.
Email Campaigns
Email campaigns make use of the fact that most consumers and businesses receive information electronically. More than 50% of all email users check their inbox six or more times a day. What does that mean for your company? It means the odds are in favor of email campaigns actually connecting with customers. In many sawdust and shavings businesses, the hardest part of an email campaign is gathering the email addresses of likely customers. At Gaebler, we recommend buying mailing lists from professional, third-party providers. Purchased lists aren't the only source for customer contacts, but they can be used to create fast momentum for email campaigns and other initiatives.
Generating Buzz
Never underestimate the value of good buzz with consumers. Whether you call it viral marketing or word-of-mouth advertising, a lot of ground can be gained by encouraging positive conversations about your company. When you're promoting a sawdust and shavings business, buzz is a critical consideration in the marketing mix. The process begins with developing communication vehicles and mechanisms that invite discussion. As you begin to promote brand discussions, you will need to also develop systems for monitoring the things that are being said about your company and using positive mentions to your advantage.
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