Marketing Advice By Business Type

Marketing a Shoppers' Guide Publishers' Representatives Business

Small and medium size shoppers' guide publishers' representatives businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.

Although innovation is important, consistency is critical when you market a shoppers' guide publishers' representatives business. Industry leaders faithfully adhere to a set of foundational marketing principles.

So what separates the best shoppers' guide publishers' representatives businesses from the competition? Surprisingly, the ability to create clear brand messages often outweighs product quality and other considerations.

Newsletters

Despite the unrelenting demands of generating content on a monthly or quarterly basis, a company newsletter has promising potential as a marketing device. Blatant marketing messages aren't appropriate in newsletters because they don't communicate informational value to your customers. Instead, your newsletter should contain industry news, product use tips, and other content that captures your customers' attention. It's not unusual for shoppers' guide publishers' representatives businesses to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).

Marketing Collateral

Every piece of collateral your shoppers' guide publishers' representatives business creates is a tangible reflection of your brand distinctive and core values. You'll also want to make sure you're making the most effective use of your marketing collateral by getting it into the hands of the right people. Collateral distributed through direct mail channels realizes its highest return when it is paired with an updated mailing list from a top mailing list vendor. It doesn't make sense to invest time and creativity in marketing collateral only to drop the ball on distribution. Without proper attention to distribution details, your shoppers' guide publishers' representatives business's investment in collateral will be pointless.

Staffing Expertise

Assigning responsibility for the execution of a marketing strategy can be more difficult than creating it. A dedicated, in-house marketing division is a possibility, but in small businesses, it's more likely that owners or managers will pick up marketing as a secondary job responsibility. That can be problematic because marketing can't afford to be pushed to the backburner. As a way to improve performance and time management, owners of shoppers' guide publishers' representatives businesses enlist the assistance of external marketing professionals. In addition to delivering a better overall outcome, marketing firms bring an objective perspective to your strategy and key messaging.

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