September 16, 2019  
 
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Marketing a Siding Painting Business

Marketing a siding painting business can be a daunting task for new entrepreneurs. But with consumer demand on the rise, marketing skills are becoming increasingly important for siding painting business owners and managers.

Sales, profitability, market share -- the things that matter most to business owners all come down to how well you market your brand and products.

By leveraging today's best marketing techniques, any siding painting business .[%

Marketing Ethics

Some marketing strategies may be effective, but don't make the grade in the area of ethics. Most profitable siding painting businesses avoid marketing tactics that exploit their customers. Ethics are especially important in direct marketing. By relying on trusted list provider, you can ensure that your lists are accurate and are consistent with standard industry protocols.

Broadcast Advertising

Broadcast advertising has clearly taken some hits over the past couple of decades. The number of consumers who tune-in to local TV and radio has plummeted, and the industry has struggled to regain its footing. However, it would be a mistake to discount broadcast advertising entirely. Many siding painting businesses are leveraging broadcast media to perform specific aspects of their marketing strategies. Best practices for the use of broadcast advertising require businesses to evaluate their target audience's listening or viewing patterns and then tailor their media purchases to specific media outlets rather than blanketing the geography with brand messaging. When marketing siding painting businesses, the target audience is almost always local or regional. For broader reach, you'll likely need to look beyond broadcast venues and explore other online and offline marketing vehicles.

Marketing Consultants

As a small business owner, it's tempting to think that you have what it takes to market your brand effectively. Maybe you do. But in our experience, there is no substitute for enlisting the services of a qualified marketing consultant. A good marketing firm will help clarify your siding painting business' value proposition and messaging. Without the presence of an experienced professional, it's easy to miss opportunities in the marketplace and focus your efforts on outdated tactics. As we continue to experience changes in the siding painting business industry, exposing your strategy to the influence of capable marketing professional should be a top priority.

Additional Marketing Advice and Related Articles

We would like to share these additional resources with you.

Television Advertising Costs

Unique Selling Positions

Selling a Siding Painting Business

Marketing Strategy Examples


Conversation Board

For siding painting businesses, good advice can be hard to find. If you have firsthand marketing experience to share, we invite you to submit your comments below. Questions are also welcome and we will try to reply ASAP.


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