Strong and steady wins the race in marketing a small gas engine repair and parts business. In this industry, the application of fundamental marketing tactics is more valuable than promotional fads and gimmicks.
In general, good business owners make good marketers. But as an innovative business leader, you need to follow the marketing tactics competitive small gas engine repair and parts businesses have used to achieve success.
There is no substitute for being able to speak convincingly about your products in a small gas engine repair and parts business. Whether you outsource marketing or handle it in-house, the more familiar marketing personnel are with your products' distinctive characteristics, the easier it will be to devise marketing strategies that differentiate your small gas engine repair and parts business from the rest of the field. Product knowledge is so important that we advise SMBs to consult a marketing professional to identify and exploit their brands' product-based value propositions.
Public Relations Strategies
Public relations is more subtle, but no less powerful than a full-blown marketing push. For example, if you buy a premium mailing list and use it to conduct a direct mail campaign, that's marketing. On the other hand, if the Sunday paper runs a story about your small gas engine repair and parts business, that's PR. Since PR leverages media outlets, it may cost nothing to acquire media placements that feature interesting storylines about your products and brand. The trick is learning how to pitch storylines to media professionals without sounding too promotional or sales-oriented.
Newsletters can pack a promotional punch. How? By subtly using information to promote the benefits of your products and services. Unlike flyers and other advertising mediums, newsletters have an informational focus. In fact, the best newsletters encourage customers to take the next step without ever asking for a sale. These days, small gas engine repair and parts businesses to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).
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