Marketing Advice By Business Type
Marketing a Spools Business
The task of promoting a spools business has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?
Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!
A robust marketing plan cements your company's relationships with customers. Great marketing is good business -- and it begins by integrating a handful of proven marketing concepts into your spools business's planning process.
Contests
You've seen the contest concept in action, even if it wasn't used in a spools business. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. But contests aren't all fun and games. Poorly run contests can open your business up to claims of impropriety and even legal action. As a result spools businesses invest time and resources to create contests they can count on to achieve desired outcomes.
Industry Resources
Business leadership can be a lonely profession, especially when you're leading a spools business. Most leaders are oblivious to the fact that the marketplace shows no favoritism - for every marketing challenge your business faces, there are hundreds of other businesses and leaders struggling to solve the same problem. The best resources are usually the ones that leverage industry-specific experience and the input of proven veterans.
Media Monitoring
Measurement and evaluation are critical considerations for effective PR and marketing plans. Direct mail can be evaluated by tallying the cost of inputs (e.g. a premium mailing list, printing, postage, etc.) and measuring the number of customer responses you receive from the campaign. The difficulty comes when you are tasked with quantifying market presence and brand influence. To gauge brand reputation and presence, many spools businesses turn to media monitoring. Although media monitoring is not the only tool for measuring intangible brand qualities, it has the benefit of highlighting negative PR, giving your spools business the ability to control bad buzz when it appears in the marketplace.
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