Business Marketing Advice
Marketing a Tennis Equipment and Supplies Retail Business
Marketing plays a central role in any company. But when it comes to a tennis equipment and supplies store, your ability to market your brand can be the deciding factor between barely making it and achieving stellar industry success.
There are no shortcuts to success in marketing a tennis equipment and supplies store. In this industry, the application of fundamental marketing tactics is more valuable than promotional fads and gimmicks.
Love tennis? Maybe you should open a tennis supplies store!
The marketplace is constantly shifting to accommodate consumer demand and that means businesses need to adapt their marketing requirements accordingly. More than ever before, foundational marketing concepts have become the bedrock upon which successful marketing strategies are constructed.
When It's Time to Rebrand
There are many reasons why it might be time to begin a rebranding initiative - but a lack of alternative tactics is not one of them. That's not how rebranding works. Instead, rebranding should be performed for the right reasons. For a tennis equipment and supplies store, owners are often inspired to rebrand after analysis has demonstrated that the current brand is losing its impact in the marketplace. Unless you are confident that you possess the skills necessary to rebrand your business, we advise consulting with a professional marketing firm before you introduce a new brand to your customers.
Managing Negative Publicity
Not sure how to handle negative PR? You're not alone. It's a probably faced by many tennis equipment and supplies stores. But the time to address your response to negative publicity is before it happens. If you wait until a crisis hits, it's already too late to control the message. At Gaebler, we advise our business partners to have an updated crisis response plan in place at all times. In a crisis, accurate contact lists can be a lifesaver. A top quality mailing list provider can provide fast turnaround times on up-to-date and filtered lists.
Newsletters
Despite the unrelenting demands of generating content on a monthly or quarterly basis, a company newsletter has promising potential as a marketing device. Blatant marketing messages aren't appropriate in newsletters because they don't communicate informational value to your customers. Instead, your newsletter should contain industry news, product use tips, and other content that captures your customers' attention. These days, tennis equipment and supplies stores to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).
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