December 14, 2019  
 
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Marketing an Adhesive and Glue Business

The key to success in marketing an adhesive and glue business is to combine time-tested marketing techniques with the most cutting edge strategies in today's marketplace.

Still looking for a way to effectively market your adhesive and glue business? Unfortunately, there is a fine line between capturing buyers' attention and blending into the background.

By leveraging today's best marketing techniques, any adhesive and glue business .[%

Contests

You've seen the contest concept in action, even if it wasn't used in an adhesive and glue business. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. However, a contest is not a no-risk marketing option. Like anything else, poor execution can foil your attempts to improve your business's market presence. As a result adhesive and glue businesses invest time and resources to create contests they can count on to achieve desired outcomes.

Generating Buzz

Never underestimate the value of good buzz with consumers. You've heard it said before: Word of mouth is the best form of promotion for products and brands. When you're promoting an adhesive and glue business, meaningful brand conversations have the ability to transform the impact of your marketing efforts. The process begins with developing communication vehicles and mechanisms that invite discussion. With minimal effort, you can instigate conversations through social media and other communication vehicles favored by today's consumers.

Promotional Calendars

Sloppy marketing programs have no place in growing adhesive and glue businesses. A strategy chocked full of time-sensitive ad placements and other tactics can devolve into a tangled mess of overlapping deliverables unless it is coordinated in a promotional calendar. Good calendars include not only tactical deadlines, but also schedules for the inputs (e.g. staff assets, vendors, etc.) that are required to execute strategic objectives. Many list vendors appreciate promotional calendars because they are useful for timing the delivery of the resources your business needs to meet strategic objectives.

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