It's difficult to pinpoint a single marketing strategy that is capable of turning around a struggling business. Yet one feature seems to be part of the shared DNA of all effective marketing programs.
Common sense and practical decision making are part of the marketing equation. But as an innovative business leader, you need to follow the marketing tactics competitive advertising design and printing businesses utilize in the marketplace.
Despite the unrelenting demands of generating content on a monthly or quarterly basis, a company newsletter has promising potential as a marketing device. Unlike flyers and other advertising mediums, newsletters have an informational focus. In fact, the best newsletters encourage customers to take the next step without ever asking for a sale. These days, advertising design and printing businesses to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).
Building A Community Around Your Brand
Social media is an up and coming marketing channel, primarily because it coalesces a community around brands. Whether they realize it or not advertising design and printing businesses can benefit from marketing strategies that leverage communities and networks. Direct mail campaigns featuring mailing lists from a reliable list partner can jumpstart a social media drive by expanding your customer base and alerting them to your social media presence.
When It's Time to Rebrand
There are many reasons why it might be time to begin a rebranding initiative - but a lack of alternative tactics is not one of them. Rebranding is an intentional marketing technique designed to deliver long term results. In an advertising layout and design business, the time to rebrand is when your current brand is outdated or no longer in sync with the needs of the marketplace. All businesses change over time and rebranding can bring your business profile in line with your current core competencies. With the help of a professional marketing firm, you can give your brand a fresh face while maintaining brand distinctives and brand recognition.
Given your interest in marketing and in advertising design and printing businesses, you might find these additional resources to be of interest.
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