December 14, 2019  
 
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Marketing an Agricultural Engineering Firm

The value and earning capacity of an agricultural engineering firm largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.

Although innovation is important, consistency is critical when you market an agricultural engineering firm. In this industry, the application of fundamental marketing tactics is more valuable than promotional fads and gimmicks.

By leveraging today's best marketing techniques, any agricultural engineering firm can achieve greater marketing dominance through strategic marketing and robust value messaging

Competitive Awareness

Good marketing begins with an awareness of what your competitors are doing to attract customers and stir up sales. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other agricultural engineering firms, there's a good chance that you're missing something. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.

ROI

Good marketing is expensive. Like any other business, ROI is a primary marketing concern in your agricultural engineering firm.

Mailings and other direct B2C/B2B channels can deliver decent ROI, but only if the lists are accurate, up-to-date and targeted to your market segment. For filtered and sorted mailing lists, you'll want to work with one of the direct mail industry's leading list providers.

Bundling

Messaging matters - but only to the degree that it communicates value to cost-conscious consumers. Businesses that bundle products tap into the market's psyche by creating the perception (real or imagined) of cost-savings. Most agricultural engineering firms can leverage bundling to improve sales and attract new customers to the brand. Since the bundling concept is based on discounts, consumers expect to pay less for the bundle than they would if they were to buy the products separately, so you'll need to make sure your bundle offers real value to buyers.

More Articles on Marketing

Given your interest in marketing and in agricultural engineering firms, you might find these additional resources to be of interest.

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Selling an Agricultural Engineering Firm


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