December 8, 2019  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Tips

 

Marketing an Agricultural Equipment and Supply Business

Marketing an agricultural equipment and supply business isn't as simple as it seems. To get noticed, you'll need to invest time, energy, and resources in an innovative marketing plan.

For an agricultural equipment and supply business, a great business model doesn't guarantee solid revenues.

Business savvy entrepreneurs usually have a solid foundation in marketing. Unfortunately, it's takes more than a basic business mindset to achieve total market visibility. You will also have to become a student of specific marketing strategies for an agricultural equipment and supply business.

Discounts

Discounts drive purchasing decisions, and agricultural equipment and supply business consumers fit the pattern and factor discounts into their spending decisions. Some entrepreneurs have used the discount concept to lure in unsuspecting customers without actually reducing the price of the product. However, for consumers located in the agricultural equipment and supply business sector, you won't get far with discounts unless you communicate clear value. Strategic leaders often incorporate discount campaigns into their annual marketing calendars, scheduling the most appealing discounts for non-peak business seasons.

Technological Expertise

The PR and marketing community has embraced technology with open arms, transforming basic marketing concepts into sophisticated, tech-driven systems and solutions. As a result, a primary concern of growth-oriented agricultural equipment and supply businesses tends to be a search for news to leverage technology to scale up the organization's promotional firepower. Despite the initial cost associated with many technological solutions, the long-term payoff for the right technologies almost always outweighs the upfront expense.

Public Relations Strategies

The beauty of PR is that it can raise awareness of your offerings in a very credible and cost-effective fashion. If you want to send unrestricted marketing messages to your audience, buy a mailing list and perform a direct mail campaign. But if your strategy calls for sophistication, media buy-in and thought leadership, hire a PR consultant. Since PR leverages media outlets, it may cost nothing to acquire media placements that feature interesting storylines about your products and brand. The trick is learning how to pitch storylines to media professionals without sounding too promotional or sales-oriented.

Additional Marketing Advice and Related Articles

Given your interest in marketing and in agricultural equipment and supply businesses, you might find these additional resources to be of interest.

Selling an Agricultural Equipment and Supply Business

Marketing Budgets


Conversation Board

Did we forget to any good ideas on marketing a agricultural equipment and supply business? If so, tell us about your marketing experiences. What has worked for you? What didn't work at all?


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Ready to Start Your Own Agricultural Equipment & Supply Business?

For tips on how to start an agricultural equipment and supply business, here are some more appropriate better resources for you:

Opening an Agricultural Equipment & Supply Business

Do You Offer Products or Services to Agricultural Equipment & Supply Businesses?

If you consider agricultural equipment and supply businesses to be sales prospects, this isn't the ideal place for you on our site. These guides are more appropriate for you:

Selling to Agricultural Equipment and Supply Businesses

Mailing Lists for Agricultural Equipment and Supply Businesses

More Guides on How to Market a Company

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary