We Need Better Marketing
Marketing an Architectural Graphics Business
You're heavily invested in the success of your architectural graphics business and failure isn't an option. That means you'll also need to invest yourself in the strategies and techniques it takes to effectively market your brand in the marketplace.
A single characteristic divides today's best architectural graphics businesses from companies at the bottom of the food chain.
Want to improve your marketing? The most successful architectural graphics businesses achieve market dominance through the careful execution of deliberate strategies. The inclusion of innovative tactics and techniques is important, but the consistent application of sound marketing principles may be the most important factor in raising your brand's visibility with buyers.
Mailings
It makes sense for architectural graphics businesses to participate in direct mail marketing tactics. A coordinated mailing campaign raises your company's profile and draws new customers into the business. Top-tier mailing list providers consistently deliver high impact and affordable lists to clients throughout the industry. Despite the added upfront expense, premium mailing lists are a smart investment if for no other reason than their ability to generate higher conversion rates.
Why Branding Matters
A good brand has value for both your balance sheet and earnings statement. It's a fact: A architectural graphics business has brand characteristics. Some brands struggle to achieve recognition with consumers while others seem to be quickly embraced by the marketplace. By investing in brand awareness and positioning, you increase the trust factor and make it easier for consumers to choose your business over less-known competitors. In certain situations, branding can be used to establish dominance in specific product categories or service areas.
Contests
You've seen the contest concept in action, even if it wasn't used in an architectural graphics business. A well-designed contest has the potential to generate buzz about your company and create a fun atmosphere for promoting your core business offerings. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. That's why architectural graphics businesses outsource their contests to professional marketers as a way of minimizing risk and achieving the highest possible return from their promotional dollars.
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