December 8, 2019  
 
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Marketing an Asset Management Business

There is little room for error in marketing an asset management business in today's economy. Fortunately, we have the information you need to stay ahead of the curve and outperform the rest of the field.

It's difficult to pinpoint a single marketing strategy that is capable of turning around a struggling business. However, great marketing strategies share a common characteristic.

Messaging that relies on outdated delivery channels is often a waste of time and resources. You'll also need to incorporate creativity, common sense, and flawless execution into your marketing routines.

Generating Buzz

Good buzz is a mythical creature in marketing circles. Although it's rumored to exist, it's hard to nail down. There are multiple ways owners can tout the benefits of their product offerings, but the most effective promotions are personal recommendations or word of mouth advertising. When you're promoting an asset management business, it's worthwhile to invest in strategies to promote brand conversations. Businesses that target brand discussions need to be active partners in dialogue. With minimal effort, you can instigate conversations through social media and other communication vehicles favored by today's consumers.

Geolocational Marketing

Have you noticed that almost everyone has a smartphone these days? Savvy marketers believe that smartphone marketing is the next big promotional trend and are investing in strategies that leverage the mobile computing power of today's consumers. Equipped with GPS components, today's smartphones give consumers the ability to perform navigation and other geolocational tasks. As an asset management business owner, geolocational features can be a powerful weapon in your marketing arsenal. Talk to a professional marketing firm about how you can tap into geolocational resources as a way to draw mobile consumers to your products. At a minimum, your business should be including on online directories that alert consumers to an asset management business that is closest to their present location.

Managing Negative Publicity

Not sure how to handle negative PR? You're not alone. It's a probably faced by many asset management businesses. Bad situation inevitably get worse when companies haven't prepared for the possibility of a negative news cycle. PR savvy asset management businesses work with consultants to develop a crisis response plan that can be executed on a moment's notice. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.

Additional Marketing Advice and Related Articles

These additional resources offer more insights into marketing, asset management businesses, and related topics.

Television Advertising Costs

Radio Advertising Rates

Advertising on Billboards

Selling an Asset Management Business


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