How to Reach Your Target Market
Marketing an Electric Power Systems Testing and Maintenance Contractors Business
The value and earning capacity of an electric power systems testing and maintenance contractors business largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.
A single characteristic divides today's best electric power systems testing and maintenance contractors businesses from companies at the bottom of the food chain.
Staying on track requires attention to detail and a commitment to foundational marketing principles.
Geolocational Marketing
Have you noticed that almost everyone has a smartphone these days? Savvy marketers believe that smartphone marketing is the next big promotional trend and are investing in strategies that leverage the mobile computing power of today's consumers. With little or no effort, users can transform their mobile device into a highly functional tool for location and navigation. Since you're an electric power systems testing and maintenance contractors business marketer, geolocational features can be a powerful weapon in your marketing arsenal. Exploiting geolocational capabilities requires sophisticated tools and marketing strategies. Although cutting edge marketers are tailoring promotional messaging based on the viewer's current location, it may be enough to explore ways for consumers to be made aware of the presence of an electric power systems testing and maintenance contractors business in their immediate area.
Email Campaigns
Email campaigns make use of the fact that most consumers and businesses receive information electronically. More than 50% of all email users check their inbox six or more times a day. What does that mean for your company? It means the odds are in favor of email campaigns actually connecting with customers. In many electric power systems testing and maintenance contractors businesses, collecting and updating the email addresses of qualified recipients isn't cost-effective. At Gaebler, we recommend buying mailing lists from professional, third-party providers. Purchased lists aren't the only source for customer contacts, but they can be used to create fast momentum for email campaigns and other initiatives.
Technological Expertise
The PR and marketing community has embraced technology with open arms, transforming basic marketing concepts into sophisticated, tech-driven systems and solutions. The consequence for electric power systems testing and maintenance contractors businesses tends to be a search for news to leverage technology to scale up the organization's promotional firepower. Despite the initial cost associated with many technological solutions, the long-term payoff for the right technologies almost always outweighs the upfront expense.
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