How to Reach Your Target Market
Marketing an Electric Vehicles Business
Small and medium size electric vehicles businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.
We see marketing as the great equalizer, a business discipline capable of dramatically increasing a small company's footprint in the marketplace.
A lack of marketing experience can sometimes be overcome through persistence and innovation, two key features of electric vehicles business profitability.
Contests
You've seen the contest concept in action, even if it wasn't used in an electric vehicles business. By design, contests stir up interest at a time when your business needs to be seen in the marketplace. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. That's why electric vehicles businesses invest time and resources to create contests they can count on to achieve desired outcomes.
Make Sure You Have a Good Business Sign
Effective signage gives your brand constant exposure in its geographic market. Despite the fact that electric vehicles businesses come in all shapes and sizes, signage can be used by any electric vehicles business to communicate the company's value to their customers. Is your sign conveying key business messages? Should you go with or traditional business signage? These are just a couple of things to consider when buying business signs.
Given the fact that signage in electric vehicles businesses has unique characteristics, avoid glossing it over as an afterthought. Make sure you consider important business sign considerations before you invest in a new business sign.
Media Monitoring
Some marketing initiatives lend themselves to simple measurement while others are more challenging. Direct mail can be evaluated by tallying the cost of inputs (e.g. a premium mailing list, printing, postage, etc.) and measuring the number of customer responses you receive from the campaign. However, measuring the amount of influence your brand has in the marketplace can be trickier. Fortunately, media monitoring has the ability to give your electric vehicles business a sense of market presence and other variables that are difficult to quantify. Even more importantly, media monitoring can alert you to negative commentary early, giving you the opportunity to counter negative mentions with more accurate and more positive messaging.
Share this article
Additional Resources for Entrepreneurs