December 13, 2019  
 
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Marketing an Engineering School

The value and earning capacity of an engineering school largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.

As a business owner, it's imperative to understand that your financial metrics are inextricably linked to your marketing capacity.

Customer loyalty isn't what it used to be. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.

Building A Community Around Your Brand

Social media is an up and coming marketing channel, primarily because it coalesces a community around brands. Whether they realize it or not engineering schools are struggling to find ways to communicate directly with customers - and for businesses, that's the whole point of maintaining an active presence in social media. Direct mail campaigns featuring mailing lists from a reliable list partner can jumpstart a social media drive by expanding your customer base and alerting them to your social media presence.

Coupons

Think you know all there is to know about coupling? Maybe not, at least when it comes to using coupons for engineering school advertising. Percentage discounts, volume discounts, and bundling offers are standard coupon fare. In a typical coupon scenario, engineering school operations leverage couponing to entice first-time customers to make initial contact with the brand. Coupled with other marketing techniques, a steady stream of legitimate coupon promotions can incentivize periodic customers to increase the frequency of purchases from your company.

Strategic Partnerships

When multiple interests join together in a strategic partnership, they gain engineering schools avenues for combining the power of their marketing dollars and messaging with suppliers of complementary products. Joint ad campaigns, mailings and other marketing initiatives can be conducted on either a short- or long-term basis, as long as each partner is involved in the creation of messaging and has approval authority over the content that is released.

More Articles on Marketing

Given your interest in marketing and in engineering schools, you might find these additional resources to be of interest.

Advertising on Billboards

Selling an Engineering School

Creating an Effective Marketing Strategy


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