December 5, 2019  
 
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Marketing an Ethnic Gifts Business

You have to be light on your feet to stay ahead of the curve these days, especially when you're promoting an ethnic gifts business. We have the information you need to create a nimble, yet effective marketing strategy for your business.

Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!

It's not hard to convince most business owners that marketing plays a vital role in strategic planning. With marketing pressure at an all-time high, your business needs to incorporate tactics designed to position a ethnic gifts business at the top of the heap.

ROI

Every marketing tactic you use has to deliver results. ROI concerns should be at the forefront of your mind when you think about the many ways you can promote your ethnic gifts business.

Professional mailing lists improve ROI even further. Vendors can filter your lists to likely buyers, reducing mailing costs and increasing the impact of your direct mail campaigns.

Bundling

Messaging matters - but only to the degree that it communicates value to cost-conscious consumers. Bundling is a tried and true method for marketing value concepts. Instead of presenting buyers with a single product offering, you can combine multiple product offerings into a package deal. Most ethnic gifts businesses have the ability to bundle multiple products and services into a single offering that customers find appealing. Often, bundling is used to offload excess inventory or to pair a low profit product with one that has a higher markup.

Do We Really Need A Logo?

Having a strong logo for an ethnic gifts business is a big deal. We live in a visual world and logos are tangible expressions of your organization's key messages. Although it's possible to create your own logo, most internally generated logos lack polish and punch. Even if your logo concept sounds simplistic, we recommend contracting your logo to a professional marketing and design firm because it's likely that the logo will be the face of your company for years to come.

Additional Marketing Advice and Related Articles

We would like to share these additional resources with you.

Unique Selling Positions

Marketing Budgets

Selling an Ethnic Gifts Business


Conversation Board

Still have questions about marketing a ethnic gifts business? Great. We always welcome feedback and we'll do our best to respond to inquiries about how you can improve your company's marketing.


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