How to Reach Your Target Market
Marketing an Expediters Business
There is little room for error in marketing an expediters business in today's economy. Fortunately, we have the information you need to stay ahead of the curve and outperform the rest of the field.
A single characteristic divides today's best expediters businesses from companies at the bottom of the food chain.
Customer loyalty isn't what it used to be. These days, customers expect value and nothing communicates value more than a solid marketing plan.
Generating Buzz
Never underestimate the value of good buzz with consumers. You've heard it said before: Word of mouth is the best form of promotion for products and brands. For an expediters business, meaningful brand conversations have the ability to transform the impact of your marketing efforts. The process begins with developing communication vehicles and mechanisms that invite discussion. With minimal effort, you can instigate conversations through social media and other communication vehicles favored by today's consumers.
Email Campaigns
Today's consumers are extremely tech-savvy. They rely on social media and email to both receive and transmit brand messages. What does that mean for your company? It means the odds are in favor of email campaigns actually connecting with customers. In many expediters businesses, the real challenge is compiling a substantive quantity of qualified email addresses. If you're working under a tight deadline or can't afford the time to create lists in-house, consider purchasing email lists from premium providers.
Sponsorships
Event and team sponsorships are a proven method for raising the public profile of expediters businesses. Successful sponsorships create connections with customers; ineffective ones alienate customers and drain your marketing budget. A strategic sponsorship targets actual expediters business patrons. In any sponsorship scenario, be prepared to quickly withdraw your support if the event begins to attract negative publicity.
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