October 16, 2019  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Articles for Entrepreneurs

 

Social Networking Statistics

 

Most Active Social Networking States

We've ranked the states by how actively they appear to be embracing social networking. Which states are the most social states in the United States? If you think California is #1, think again.

Just for grins, I decided to look at which states are the most socially active in the US.
(article continues below)

By socially active, I'm talking about social in the digital sense.

So, which states in the United States have fully embraced online social networking and social marketing? Which states are laggards in becoming active with social networking sites?

Since Twitter is quite popular, I decided to use Twitter as the base metric for the analysis.

Without a doubt, my methodology is flawed. To get the numbers used for the analysis, I just did a simple Twitter search on, for example, "location: California" in Twitter.

That search won't find people who typed in, say, "San Francisco" as their location, and there may be some other issues with the approach. But since we are using the same technique for every state, the assumption, right or wrong, is that this technique is still getting the right state rankings on a relative basis.

If there's a better way to do this analysis, let me know.

Here, in decreasing order are the states with the most active Twitter populations per capita. If you want the data that generated this list, we are happy to send it over to you.

Most Social States in the United States of America
(ranked by per capita use of social networking sites)

1. Washington DC

2. Washington

3. Maine

4. Oregon

5. Hawaii

6. Kansas

7. Alaska

8. Vermont

9. Colorado

10. New York

11. Utah

12. Iowa

13. Idaho

14. Ohio

15. Delaware

16. New Hampshire

17. Virgina

18. Oklahoma

19. Michigan

20. Texas

21. Florida

22. Rhode Island

23. Minnesota

24. Arizona

25. Guam

26. Indiana

27. Montana

28. Wyoming

29. California

30. Maryland

31. Nebraska

32. New Jersey

33. Wisconsin

34. Arkansas

35. Connecticut

36. Alabama

37. Massachusetts

38. Georgia

39. Nevada

40. Kentucky

41. New Mexico

42. Missouri

43. Tennessee

44. South Dakota

45. North Carolina

46. South Carolina

47. North Dakota

48. Louisiana

49. Illinois

50. West Virginia

51. Mississippi

52. Pennsylvania

53. Puerto Rico

54. US Virgin Islands

55. American Samoa

56. Northern Mariana Islands

FaceBook and MySpace Usage by City

Here's another way of looking at social networking adoption rates by geography. This data was provided by comScore. It shows penetration of visitors to individual sites from a given DMA (as opposed to States). The data is from May 2008.

From this comScore data, you can make conclusions like "Folks from New Orleans are more active on MySpace than folks from San Antonio" or "Milwaukee's Facebook users are much more active than Chicago's Facebook users."

It's a different slice on the same questions: Which locations are embracing social media and social networking sites at the fastest rate? Which locations are not jumping on the social networking bandwagon?

MYSPACE.COM % Reach
BURLINGTON-PLATTSBURGH49.1
ORLANDO-DAYTONA BCH-MELBRN47.5
HONOLULU46.7
NEW ORLEANS46.7
LOUISVILLE46.6
FRESNO-VISALIA46.5
CHATTANOOGA46.0
LEXINGTON45.7
HUNTSVILLE-DECATUR,FLOR45.6
LOS ANGELES45.6
TRI-CITIES, TN-VA44.7
SAN ANTONIO44.6
COLORADO SPRINGS-PUEBLO44.5
DAYTON44.1
PADUCAH-C.GIRD-HARBG-MT VN44.1
HOUSTON43.9
MEMPHIS43.5
TAMPA-ST. PETE,SARASOTA43.5
NORFOLK-PORTSMTH-NEWPT NWS43.1
COLUMBIA, SC43.1
BATON ROUGE43.1
MOBILE-PENSACOLA42.9
SHREVEPORT42.9
JACKSONVILLE, BRUNSWICK42.7
CHARLOTTE42.6
CHARLESTON-HUNTINGTON42.6

 

FACEBOOK.COM % Reach
JACKSON, MS38.7
LITTLE ROCK-PINE BLUFF37.4
DES MOINES-AMES35.3
CEDAR RAPIDS-WATERLOO&DUBQ34.3
MILWAUKEE32.5
BOSTON28.8
WASHINGTON, DC28.7
KANSAS CITY28.7
WICHITA-HUTCHINSON PLUS28.2
GREEN BAY-APPLETON27.6
FORT WAYNE27.5
DETROIT26.7
RICHMOND-PETERSBURG26.6
ROCHESTER, NY26.6
HARTFORD & NEW HAVEN26.2
PROVIDENCE-NEW BEDFORD26.1
BURLINGTON-PLATTSBURGH25.9
SYRACUSE25.7
NEW YORK25.7
GRAND RAPIDS-KALMZOO-B.CRK25.4
MINNEAPOLIS-ST. PAUL25.0
BALTIMORE24.8
ATLANTA24.6
COLUMBIA, SC24.1
CHICAGO24.1
ST. LOUIS23.6

 


Conversation Board

We welcome your comments regarding this analysis and which states are most active with social networking.

Mike 7/28/2008

Typical ... I live in Pennsylvania ... apparently we are all in a state of electronic social limbo! :O)

Mike Templeton 7/28/2008

Iowa rolls in at #12. And actually, I'm not very surprised. When our state is home to #dmtweetup, several web and social media consultancies, co-working ventures and startups, how could we not make the top 15? Keep up all the hard work you social Iowans!

WorkingWriter 7/28/2008

I suspect a TwitterLocal (http://www.twitterlocal.net/) search would be much more accurate. It's based on phone area codes, and don't cross state lines.

mike Gorski 7/28/2008

I'd pull this down if I were you. It's seriously flawed. For example, "CA" pulls up some 22,000 from twitter. While "California" only pulls about 9,300. You're results favor states that don't have big cities either. In addition the per capita metric is skewed to favor rural states. You mention that you think your methodology is flawed, but you still think the relative ranks can be accurate. That wrong, if the methodology has strong state-by-state biases then the whole ranking should be thrown out.

Ken Gaebler 7/28/2008

Mike Gorski, I agree that there's bias on this because folks who live in states without big cities are more likely to say they live in State X and not City X. I was wondering why some rural states were doing so well - thought it was because there wasn't as much to do there, outside of social networking online.

If I have time, I will rework this analysis. I don't claim to be an analyst at Forrester or Gartner, so I'll leave it up with all its warts for now. Maybe it will encourage somebody else to do a proper analysis, in which case my work (all 35 minutes of it) will have a positive outcome.

Adam Audette 7/28/2008

yeah! Oregon at #4, represent! pretty interesting to see Maine so high and Washington state above them...

Jamie Duklas 7/28/2008

Analysis is clearly flawed (as said already city X vs state X is a huge part of it), but a fun concept. Considering doing some research on it myself. If I do I'll post on Twitter (jduklas) and on www.WebistheNewBlack.com. Cheers!

Jacob 7/28/2008

This is flawed. Twitter is not the most popular social network. Use google trends. That's at least a little closer.

Aaron 7/28/2008

Your analysis may be slightly flawed but I think it's reasonable. Every analysis makes some assumptions that are flawed or uses imperfect sample data. To see another take on the same question, check out http://www.twitterlocal.net/stats

Brandon Waite 8/4/2008

It's interesting how Facebook appears to be more popular in the North and MySpace appears to be more popular in the South. Once you update your analysis, it would be interesting to compare your numbers to states' rates of higher education.

Linda Roeder 8/6/2008

I knew Pennsylvania would be at the bottom of the list. People around here just got email addresses in the past two years.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

 

 

Additional Resources for Entrepreneurs

Search Engine Marketing

Social Marketing Optimization

Business Forms

Business in the Jungle - Business in Fiction - Negotiating

Radio Ad Costs

Newspaper Advertising Rates

City-Specific Resources for Entrepreneurs

Small Business Insurance

Global Entrepreneurship

China & Entrepreneurs