Naming a company or naming a product sounds simple enough, but make no mistake. Branding is an art form, and there's a reason that some companies spend hundreds of thousands of dollars on naming consultants and branding experts.
- Branding Advice - What's in
a name? Plenty! We offer some excellent branding advice. Read
our articles on branding and you'll be well on your way to harnessing
the amazing power of a good brand. More...
- The Name Game - Going into business? Congrats! Should you just go ahead and form the company? No! There are a number of things you need to check on before you move forward with your new company name. More...
- Naming My Business - How
do I pick a name for my business? We get that question a lot,
so we've gathered a few great tips to help you name your company.
More...
- Naming a Company - Naming a company is a critically important task for entrepreneurs. Here's some good branding advice on how to choose a company name. More...
- Characteristics of Branding - You may wonder what it takes to build a great brand. It all starts with first establishing friendships, dependability, awareness and a sense of belonging. More...
- Branding and Finding Your Niche - Finding a niche market is important when you start a business. Don't try to be all things to all people. More...
- Business Naming - What's in a name? Everything. Choosing a business name that's memorable and intriguing can put you ahead of the pack in the race to grow your business. More...
- Building Brand Equity - Wonder how to promote a brand? This article offers some excellent advice on branding best practices. More...
- Creating Tag Lines and Logo Designs - Developing unique and well-done logo designs, along with tag lines, are the first critical steps in establishing brand recognition. Once the brand image is established, it is much easier to use marketing and advertising tools and activities to promote that particular brand. More...
- Brand Evaluation Metrics - Before any major brand management decisions are made, the brand should be valuated against a set of parameters to find out its current position in the minds of consumers. More...
- Employer Branding - The best way to attract talent is to promote your company's brand name. A few ways and means to portray the right image and in turn attract and retain valuable employees are mentioned below More...
- Going Global - When existing companies think of entering into the global market, entrepreneurs stand a better chance if they think globally from the beginning, so that they do not waste time and money on redesigning their products to meet global demands. More...
- Naming Your Company - You have your business idea already set. You have a detailed business plan and initial capital ready to be used. Everything is going according to plan and it seems like you are ready to lay down the foundation for your startup that will become a huge industry empire in a few years time. Wait.you forgot something. You have not named your company! More...
- Creating a Distinct Brand - It is important to create a distinct brand when operating in a tough economy. Make sure that your customers remember why they buy your product. More...
- 3 Cs of Branding - A strong brand plays a major role in influencing the purchasing power and cultivating the ownership experience of many consumers. By developing a strong brand, a company demonstrates to consumers that it is committed to producing a superior product in the market. More...
- Tips When Naming a Company - How does naming your business affect the potential of the company? More than you may think. In certain situations choosing a name may be one of the most important initial decisions you make. More...
- Logo Design Best Practices - Looking for best practices for logo design? You've come to the right place. We've got nine great tips for designing a logo. With this logo design advice in hand, you're on your way to creating a fantastic company logo. More...
- Role of Consistency in Effective Branding - Brand consistency is the key to effective branding. Marketing expert Trynka Shineman offers some great branding advice. More...
- Steps for Building a Brand - Looking for brand building advice? We discuss three important steps for building a brand, brought to you by a top branding expert. More...
- If You Do Just One Thing - As an entrepreneur and business owner, you can get pulled into many directions, but there is just one thing that you need to do to help give you and your firm a higher probability of success that will help you beat out your competitors and stand out. More...
