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Branson Kicks Off Carbon War Room Campaign For Entrepreneurs

Written by Ken Gaebler
Published: 4/22/2010

Richard Branson has announced the launch of the Carbon War Room green business initiative.

Virgin Group chairman Richard Branson has officially launched a new green initiative call the Carbon War Room, Forbes magazine reports. The announcement could be important news for small businesses involved in green technology.

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Branson spoke to hundreds of students, entrepreneurs and investors during the three-day "Creating Climate Weath" conference at Georgetown University. He and the other six founders of the Carbon War Room are looking to start a business-oriented green movement focused on the bottom line, the magazine reports.

Started in early 2009, the Carbon War Room is a nonprofit that encourages entrepreneurs to reduce the overall carbon footprint of business. Each of the group's founding members contributed $1 million to get the organization up and running.

The group dramatically describes the fight against unsustainable resources and carbon-based technologies as "The War," and tries to match up financiers looking to invest and policymakers who can improve regulation.

"There's a fantastic opportunity today for entrepreneurs to make their fortunes by saving the world," Branson told the magazine.

In recognition of Earth Day, Branson's Virgin America airline has partnered with the California State Parks Foundation to support environmental projects around the state. Virgin is also encouraging fliers to use their seatback touch-screens to make donations to CSPF or the nonprofit Carbonfund.org.

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