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Customer Satisfaction Index Improves

Written by Ken Gaebler
Published: 5/21/2009

The quarterly measurement indicates that customers are feeling more confident.

Americans may still be trying to save money but the public is generally feeling more optimistic about its situation.

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The American Consumer Satisfaction Index (ACSI) is published by the University of Michigan and for this quarter, figures moved up 0.4 percent.

That means the index currently rests at 76 on a scale from zero to 100, providing some good news for entrepreneurs, in that they may hope to see increased spending soon.

ACSI founder Claes Fornell explained some of the reasons why the index indicated positive growth for the second consecutive quarter.

"Stock prices have been rising, real estate is showing signs of life, consumer confidence is up," he explained. "Above all, consumer spending rebounded in the first quarter."

He warns, however, not to get too excited and expect that this is outstanding news for entrepreneurs who may think this spells the end of the recession.

"It is too early to predict whether the recession has bottomed out," he said.

The ACSI is conducted on a quarterly basis and nationally reviews consumer assessments of available products and services in the U.S.

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