Dude, You're Getting Free Promotion
Written by Ken Gaebler
Through the Take Your Own Path campaign, Dell is providing local, national and global exposure to a handful of entrepreneurs and small businesses.
Dell's recent SMB-focused marketing campaigns can mean good news for entrepreneurs, who could benefit from free marketing and PR courtesy of Dell's new Take Your Own Path campaign, the company announced this week.
The campaign "celebrates" a select number of entrepreneurs and startup businesses - which Dell calls "heroes" - by giving them local, national and global exposure via advertising and PR initiatives such as billboards, print advertisements and broadcast efforts.
The campaign is also integrated with Dell's online marketing efforts, such as the Small and Medium Business Solutions Center, and social media forums such as Direct2Dell, Twitter and Facebook. The selected entrepreneurs will also travel to small business events worldwide to share their stories.
"Dell has always believed that it takes an extraordinary person to launch and run a business," said Paul-Henri Ferrand, vice president of global marketing for Dell Small and Medium Business. "We understand the potential of medium and small businesses to transform the global economy and the Take Your Own Path campaign underscores Dell's commitment to supporting individuals with a big idea."
Featured entrepreneurs and startups include Cakelove, LinkedIn, Lonely Planet and Thinkwell Design.
American Express also recently unveiled an entrepreneur-focused marketing campaign, titled the American Express OPEN Forum, which features discussion boards and networking opportunities for entrepreneurs.
Have Friends Who Might Like This Article?
Share this on Twitter
Let them know on LinkedIn
Ready to Learn More? We Think You Might Like These Articles:
About Our Small Business Magazine
Our reporters cover all aspects of what entrepreneurs want and need to know. Our coverage is all about giving you news you can use to start and grow your business.