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Summer Festivals Can Be An Opportunity For Small Businesses

Written by Ken Gaebler
Published: 5/19/2010

Weekend festivals and special events provide venues for small businesses to stir up new business opportunities.

The summer could be the right time for entrepreneurs to drum up some business, says Susan Wilson Solovic, writing for ABC News. For small business owners, summer festivals represent a chance to elevate the visibility of their companies.

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Entrepreneurs are increasingly going to weekend festivities during the summer to gain exposure for their businesses, make some extra sales and build up their customer bases. Depending on the size of the event, most small business owners can earn a few thousand dollars or more per weekend, Wilson says.

Not surprisingly, the amount of money a business brings in at one of these events is directly related to how well the products it sells are matched to the event and its crowd. Therefore, doing the right research beforehand is key.

Before attending a summer festival, Wilson suggests that small businesses estimate how profitable the event will be, make sure there are some low-priced items to attract impulse buys and create a strategy to follow up with customers.

The Chicago Tribune recently listed a number of popular festivals taking place around the country this summer. The list included the Crested Butte Music Festival in Colorado, the Decatur Beach Party in Georgia and the Portland Rose Festival in Oregon.

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