Wondering how to start franchising? We've got some great advice
on franchising from one of the nation's leading franchise consultants,
Ed Teixeira.
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Implementing a franchise program allows you to duplicate the successful elements of your operations and replicate them around the country with the assistance of motivated franchisees. The process involves five simple steps:
In this last part of a five-part article, we discuss Selling New
Franchises.
Selling New Franchises
All of the work that you’ve done and the initial capital
you’ve invested is to bring you to the point where you can
start to sell franchises.
When clients ask my advice for selling franchises from a start-up
operation, my response is always the same. “It’s a function
of the capital that you have available for the franchise sales process.”
You’ll need to have a franchise response packet which is
an information packet that can be mailed to franchise prospects.
Be sure you have a web-site that can present your franchise opportunity
in an attractive and effective way.
Your franchise attorney will guide you in the legalities of using
a web-site to offer a franchise opportunity. If you have a limited
amount of working capital to devote to the sale of new franchises
my advice is to consider existing employees or even a family member
who may wish to be one of your new franchisees.
Many clients with an existing business tell me that they have an
unsolicited network of several people who would like to own a franchise.
This can help you start your franchise program without expending
a great deal of your capital advertising for leads.
If you have the capital to devote to generating leads for franchise prospects consider the following:
Your existing web-site can be used by increasing traffic on your site
Franchise internet sites
Seminars
Franchise handbooks or directories
You’ll need to have a franchise sales process which will include recording leads, qualifying prospects and working with candidates right up to the franchise agreement being executed.
There are a number of details that need to be completed before
a company can start selling a franchise. The items discussed above
provide the more important steps which need to be taken before becoming
a franchisor.
The total amount of capital to start up a new franchise operation
including the proper staffing and advertising is approximately
$150,000-$200,000. However, keep in mind that you’ll be expecting
your new franchisees to invest anywhere from $75,000-$150,000+ so
the amount for your investment is reasonable.
Ed Teixeira is President of FranchiseKnowHow, LLC,
a franchise consulting firm; and a managing principal in the Bridge
Business Broker Franchise Company. He may be reached at (631) 246-5782
or at www.franchiseknowhow.com.
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