September 15, 2019  
 
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Resources for Entrepreneurs

 

How to Sell to Niche Markets

 

Selling to Air Conditioning Dealerships

The problem with selling to air conditioning dealerships is that misguided efforts can threaten your entire plan for success. We'll tell you how to conquer selling obstacles in this market and outsell the competition.

Although there is a strong market for products geared toward air conditioning dealerships, penetrating the market can be daunting.
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With perseverance and strategy in your corner, it's possible to penetrate the market and receive an acceptable return for your efforts.

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Networking Tips

The air conditioning dealership industry is relationship-based. Businesses that sell in the industry routinely use networking to advance the sales cycle.

Lead lists are helpful in expanding your network, but only if your sales force is willing to develop list contacts into long-term business relationships. As an owner or manager, you need to encourage networking strategies and proactively model relational sales techniques.

Cost Analysis of Your Selling Tactics

Every part of your sales strategy should be targeted for cost analysis. Business owners sometimes ignore cost considerations and instead, choose to invest in sales strategies that fall short of ROI expectations.

For example, even though it might be desirable to recruit an additional ten sales reps to expand your base of air conditioning dealership customers, the additional labor overhead may be an inefficient decision from a cost analysis perspective.

Market Aggressively

Effective marketing directly impacts air conditioning dealership sales success. A combination of tight competition, multichannel approaches and emerging marketing technologies mean that you'll need to be at the top of your game to capture the attention of decision makers.

A large portion of your marketing efforts should focus on maximizing the number of leads that are funneled to your sales force. Lead lists are a genuinely powerful resource in lead generation and can be purchased cost-effectively from Experian and other reliable third-party providers.

More Articles on Selling

We think you may find these additional resources to be of interest.

Closing a Sale

How to Qualify a Sales Lead

Mailing Lists for Air Conditioning Dealerships

Cold Call Selling


Conversation Board

It's tough to cover everything there is to know about selling to air conditioning dealerships in a single article. If you have any additional comments or questions, please let us know what's on your mind!


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Do You Own an Air Conditioning Dealership?

If you currently own an air conditioning dealership, you are in the wrong spot. These resources will come in handy:

Marketing an Air Conditioning Dealership

Selling an Air Conditioning Dealership

Want to Start an Air Conditioning Dealership?

If you want to start an air conditioning dealership, we have some better resources for you:

Opening an Air Conditioning Dealership

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