Sales Advice By Market
Selling to Animal Breeders
As the dust clears, animal breeders are timidly rebounding from the Great Recession and are once again poised to invest. Here are some of the things that are required to sell to animal breeders in today's marketplace.
Drive and diligence are admirable characteristics for sales professionals. But selling to animal breeders requires more than an impeccable work ethic.
Good sales teams combine personal motivation with a set of tools that equips them to rise to the occasion during sales cycles that target animal breeders. Whether you're a new business or an established industry presence, here are a few of the tools you need to have in your toolbox.
Collaborative Strategies
Collaboration is a hallmark of companies that succeed in selling to animal breeders. Vertical business models simply aren't as efficient as models that emphasize collaboration between business units.
In some cases, the synergy between sales, marketing and other business units can provide the spark that is needed to take your company to the next level.
Gaining Traction in the Marketplace
Every B2B business hopes to achieve viral buzz for their products. But viral marketing strategies are sketchy and unpredictable.
To succeed with animal breeders, you'll want to apply a diverse mix of marketing strategies that leverage multiple marketing channels.
Many sellers purchase lead lists from recognized list providers. When it's time to shop for a lead list provider, we recommend Experian Business Services, an established vendor with a proven track record of delivering current and targeted lists of animal breeder contacts.
Niche Selling
New businesses that sell to the entire marketplace face a long, uphill battle. A better approach is to customize your approach to an underserved niche.
In the animal breeder industry, niches can be based on geographic, demographic or industry-specific factors. For niche sellers, advance research is essential. Don't assume that there will be demand for a niche product line unless your assumptions are rooted in solid facts.
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