September 21, 2019  
 
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Selling to Niche Markets

 

Selling to Animated Film Services

These days, uncertainty is the only constant for animated film services. Product quality, cost and customer service are all important considerations – so businesses that sell to animated film services need to demand excellence from their team.

No one said selling would be easy. So it shouldn't come as a surprise that new customer acquisitions in this industry is a daunting – but ultimately achievable business goal.
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A strong value proposition and a great strategy are requirements for companies who sell to animated film services. Although there are market challenges, emerging companies can gain traction by applying a handful of tried and true sales principles.

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Sales Incentives

Whenever possible, you want your sales force to be self-motivated to perform at a high level. But to encourage constant improvement, consider offering sales incentives to sales reps that exceed animated film service sales targets.

Incentives don't have to break your budget -- sometimes just recognizing an employee's worth to the organization is more valuable than an expensive incentive that lacks recognition or prestige.

Developing a Marketing Plan

A solid marketing plan is the foundation of a profitable sales strategy. Your team might be stocked with first-rate sales professionals, but if they aren't supported by strong messaging and effective marketing channels, your conversion rate will suffer.

Keep in mind that animated film services are busy operations with little patience for drawn out sales meetings and follow-up cycles.

A thoroughly developed marketing plan helps to focus your selling proposition and deliver messaging in channels that are well received by your customer base. When combined with a sales plan, a marketing plan offers an effective selling strategy that converts prospects to customers.

Marketing, Promotions & PR

Young B2B companies are often tempted to buy their way into the market. Rather than taking the time to develop relationships with animated film service owners, these companies blanket the market with high-priced marketing content in hopes of scoring fast conversions from buyers.

Marketing is useful and necessary. But new businesses should focus their marketing budgets on initiatives that support their value proposition. Although lead lists obtained from third-party vendors like Experian can dramatically increase the quality of your prospects, the effectiveness of your marketing efforts is limited to your team's ability to connect marketing, promotional and PR messaging with your company's unique product traits.

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Conversation Board

What challenges have you experienced in marketing to animated film services? How did you overcome those challenges and convert prospects to satisfied customers? If you have practical insights about selling in the animated film service industry, we want to hear from you!


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