December 9, 2019  
 
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Selling to Niche Markets

 

Selling to Apartment Rental Companies

Leading apartment rental companies are always on the lookout for good companies to do business with. Here's what you'll need to sell to apartment rental companies in this business climate.

Personal motivation is essential for entrepreneurs who are interested in selling equipment and supplies to apartment rental companies.
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A strong value proposition and a great strategy are requirements for companies who sell to apartment rental companies. Although there are market challenges, new companies can gain traction by applying a handful of proven sales principles.

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Sales Incentives

In a perfect world, you want your sales force to be self-motivated to perform at a high level. But to encourage constant improvement, consider offering sales incentives to sales reps that exceed apartment rental company sales targets.

Incentives don't have to break your budget -- sometimes a simple, affordable incentive that recognizes a team member's performance is more valuable than an expensive incentive that lacks recognition or prestige.

Customer Profiles

New companies in the apartment rental company market are advised to profile key sales targets before they invest in a specific sales strategy. A little industry knowledge can go a long way toward equipping your team with the tools required to convert high value apartment rental company leads.

In this industry, it is especially important to develop a customer-focused approach. As a rule, apartment rental companies are very skilled at spotting B2B companies that lack an awareness of the issues that are important to them and many will hold out for more knowledgeable suppliers, even if it means paying a slightly higher price.

Reaching Prospective Customers

Prospecting turns names into promising leads.

Networking can dramatically improve your team's prospecting abilities and closing rates. However, it's important to make sure your sales force isn't so focused on conversation that they miss the point of prospecting, i.e. the identification of likely buyers, key decision makers and high value industry contacts. In other words, the type of people you meet is just as important as the number of people you meet when prospecting for apartment rental companies.

Lead lists are useful because they narrow the field for your team. Third-party lists from reputable vendors (e.g. Experian Business Services) provide a database of likely conversion targets, making it easier for your company to balance the quantity and quality demands that are prerequisites for effective prospecting.

More Info on Selling

Given your interest in selling and in apartment rental companies, you might find these additional resources to be of interest.

Closing a Sale

Get Sales Leads from Webinars

Buying Business Mailing Lists

Mailing Lists for Apartment Rental Companies


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Are there any marketing tips or strategies you would suggest to entrepreneurs trying to break into the business? If so, we'd love to hear from you!


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