Technology and technique are important. But in a B2B sales environment, they may not be your most valuable assets.
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If selling to art classes is your core business, the likelihood of conversion improves dramatically when you incorporate a few proven resources and techniques into the selling process.
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CRM (Customer Relationship Management) technology is standard fare for most B2B enterprises.
When used properly, CRM can enhance your company's interactions with customers and prospects. If you don't currently use CRM, there's no better time than the present to get started. Companies that already use a CRM solution need to analyze their processes to make sure it is being used to its full potential.
In the B2B art class program industry, the the under-utilization of CRM can put your business at a competitive disadvantage.
Collaboration is a hallmark of companies that succeed in selling to art classes. Silo business models simply aren't as efficient as models that emphasize collaboration between business units.
In some cases, the synergy between sales, marketing and other business units can provide the impetus for meaningful growth.
Gaining Traction in the Marketplace
Every B2B business dreams about their products' viral marketing potential. But viral marketing strategies are a far cry from money in the bank.
To capture the attention of art classes, you'll want to apply a diverse mix of marketing strategies that leverage multiple marketing channels.
Many sellers purchase lead lists from recognized list providers. When it's time to shop for a lead list provider, we recommend Experian Business Services, an established vendor with a proven track record of delivering current and targeted lists of art class program contacts.
We think you may find these additional resources to be of interest.
If you have an existing art class program, you are in the wrong spot. These resources will come in handy:
If you are looking for advice on selling to a different company type, peruse our list of sales guides below.