October 20, 2019  
 
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How to Sell to Niche Markets

 

Selling to Art Galleries

The word is out that many art galleries are experiencing growth trends, and smart vendors are striking while the iron's hot. Here's what you'll need to sell to art galleries in the current market.

Over the past several years, art galleries have experienced slow, but steady growth.
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Companies that market to art galleries have to be prepared to communicate their product strengths to customers who are extremely knowledgeable about the marketplace. Here are some of the other things you'll need to sell products to art galleries.

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Customer Profiles

Emerging sellers in the art gallery market are advised to work up detailed customer profiles before they invest in a specific sales strategy. A little industry knowledge can go a long way toward equipping your team with the tools required to sell to high value art gallery leads.

In this industry, it is especially important to develop a customer-focused approach. In general, art galleries are very skilled at spotting B2B companies that don't have industry awareness and many will hold out for more knowledgeable suppliers, even if it means paying a slightly higher price.

Role of Owners & Managers

Owners and managers are active players in selling to art galleries. Front line visibility is essential for large accounts, but your sales team can benefit from on-the-job partnerships with the owner or sales manager.

By periodically accompanying your reps in the field, you can build relationships with the people you count on to close sales.

Marketing Tips

In the B2B sector, sales and marketing are connected processes. To succeed in the art gallery industry, you'll need to gain a solid foothold with buyers. Leading sellers strategically utilize their resources to establish and maintain a strong industry presence. Cost is a factor, but any channel that can increase your industry profile is worth considering.

Make sure you invest in a first-rate website. These days, art galleries frequently access vendors through online channels. An investment in an attractive and user-friendly website is a must.

More Info on Selling

Given your interest in selling and in art galleries, you might find these additional resources to be of interest.

Closing a Complex Sale

Mailing Lists for Art Galleries

Closing a Sale


Conversation Board

It's tough to cover everything there is to know about selling to art galleries in a single article. If you have any additional comments or questions, please let us know what's on your mind!


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