New technologies and innovative sales techniques have value. But in a B2B sales environment, they may be less important than other critical resources.
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These days, initiative and strategy are two things that never go out of style – especially for companies that sell to Assembly of God churches.
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Know the Competition
Companies who sell to Assembly of God churches face a fiercely competitive sales environment.
Like it or not, there are many other businesses that sell similar product lines. As a result, Assembly of God churches are regularly targeted for prospecting and tend to be highly informed about their buying options.
By researching the competition, you gain the ability to create an effective value proposition. Although there are many ways to research your competitors, discussions with Assembly of God churches themselves may be the best source of information.
Avoid Ambiguous or Confusing Sales Messages
Messaging is an important part of a successful sales strategy. Confused messaging dilutes the sales cycle and frustrates prospective customers' efforts to discern the value of your products.
Whenever possible, the identification of key messaging should be incorporated into a comprehensive planning process that combines sales and marketing into a comprehensive strategy.
The next step is to narrow the field to the contacts who are most likely to respond to your messaging. Although lead generation techniques are diverse, lead lists can be a useful resource for generating a list of prospects that are receptive to your messaging. Vendors like Experian specialize in providing targeted lists of Assembly of God churches that can be customized to your precise specifications.
Cooperation is a key feature of companies that succeed in selling to Assembly of God churches. Vertical business models simply aren't as efficient as models that emphasize collaboration between business units.
In some cases, the synergy between sales, marketing and other business units can provide the spark that is needed to take your company to the next level.
Given your interest in selling and in Assembly of God churches, you might find these additional resources to be of interest.
If you have an existing Assembly Of God church, you are in the wrong spot. These resources will come in handy:
If you want to start an Assembly Of God church, we have some better resources for you:
If you are looking for advice on selling to a different company type, peruse our directory of sales guides below.