In recent years, barbershops have experienced moderate growth rates compared to other businesses.
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A strong value proposition and a great strategy are requirements for companies who sell to barbershops. Despite the presence of market barriers, emerging companies can gain traction by applying a handful of proven sales principles.
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Acquire a barbershop lead list.
Benefits of Networking
Networking expands your reach within the industry. In addition to raising your company's profile, it increases the amount of influence you have with barbershops.
But more importantly, a strategy that emphasizes networking can be a lead generation machine. Sometimes the leads you generate through skillful networking will be leads that you had never considered before.
The barbershop industry is relationship-based. Businesses that sell in the industry leverage networking and contacts throughout the sales cycle.
Lead lists are helpful in expanding your network, but only to the extent that your team invests time and effort to develop lead list contacts into long-term business relationships. As an owner or manager, you need to encourage networking strategies and proactively model relational sales techniques.
How to Find Barbershop Leads
Leads are the foundation of successful selling. The first step in lead generation is to analyze the local market. From there, you can expand your search to include the yellow pages, Internet searches and trade listings.
The names of barbershops you obtain through your own efforts need to be qualified through phone calls, emails, and face-to-face conversations.
But the most dependable source of qualified sales leads is often a third-party lead list provider. For consistently high quality lead lists, we recommend Experian Business Services to our business partners. Experian has a reputation for providing updated and sorted lead lists that can be used for direct mail and other marketing efforts directed toward barbershops.
Ready to learn more? You may find these additional resources to be of interest.
If you currently own a barbershop, you are in the wrong spot. These resources will come in handy:
If you are looking for advice on selling to a different company type, you will enjoy our directory of sales guides below.