November 19, 2019  
 
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Selling to Niche Markets

 

Selling to Bed Retail Businesses

The word is out that many bed retailers are expanding, and small businesses are hoping to target sales prospects in this market. If your offerings appeal to this market, it's time to learn how to sell to bed retailers in the new economy.

Initiative and perseverance are excellent personality traits for sales professionals. But selling to bed retailers requires more than a desire to succeed.
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A strong value proposition and a great strategy are requirements for companies who sell to bed retailers. Although there are market challenges, new entries to the marketplace can gain traction by applying a handful of tried and true sales principles.

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Marketing Tips

In the B2B sector, sales and marketing are connected processes. To succeed in the bed retailer industry, you'll need to entrench your company in the marketplace. Leading sellers strategically utilize their resources to establish and maintain a strong industry presence. Cost is a factor, but any channel that can increase your industry profile is worth considering.

Make sure you invest in a first-rate website. These days, bed retailers frequently access vendors through online channels. An investment in a conversion-focused website is a must.

Know the Competition

Companies who sell to bed retailers face no small amount of competitive pressure.

Like it or not, there are many other businesses that sell similar product lines. Subsequently, bed retailers are regularly targeted for prospecting and tend to be very knowledgeable about their buying options.

By researching the competition, you gain the ability to evaluate and establish differentiated sales features. Although there are many ways to research your competitors, conversations with bed retailers themselves may be the best source of information.

Sales Team Considerations

Many businesses that sell to bed retailers take a team sales approach.

Although your team may consist of individual sales reps, each rep has to recognize their role in the team strategy. There is simply no room for mavericks in this industry! Team-based training programs and other initiatives can be beneficial, but the best strategy for encouraging buy-in to a team sales model is for owners and managers to become role models for teamwork.

More Articles on Selling

We think you may find these additional resources to be of interest.

Ways to Get Sales Leads

Mailing Lists for Bed Retail Businesses

Cold Call Selling


Conversation Board

There is a tight knit community around businesses that sell to bed retailers. If you have firsthand sales and marketing experience in this fast-paced industry, we invite you to submit your comments about today's B2B selling environment.


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