November 18, 2019  
 
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How to Sell to Niche Markets

 

Selling to Blankets Businesses

The difficulty with selling to blankets businesses is that misguided efforts can threaten your entire plan for success. Here's what you'll need to sell to blankets businesses in today's marketplace.

Despite robust demand for products sold to blankets businesses, penetrating the market can be daunting.
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If selling to blankets businesses is your core business, the likelihood of conversion improves dramatically when you incorporate a few proven resources and techniques into the selling process.

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How to Evaluate Sales Staff

Frequent employee evaluations are a must for companies that sell in this industry. Businesses that achieve significant market share recruit the cream of the crop and routinely evaluate them against performance goals and benchmarks.

Although annual reviews may be enough for other business units, sales units should be evaluated quarterly with monthly or weekly reviews of sales totals. Training, coaching and sales incentives can be useful for improving performance and revenues. In some instances, it may be appropriate to team underperforming sales reps with reps that have more experience selling to blankets businesses.

Marketing Tips

In the B2B sector, sales and marketing are connected processes. To succeed in the blankets business industry, you'll need to gain a solid foothold with buyers. Leading sellers strategically utilize their resources to establish and maintain a strong industry presence. Cost is a factor, but any channel that can raise your market visibility is worth considering.

Make sure you invest in a first-rate website. These days, blankets businesses frequently access vendors through online channels. An investment in an attractive and user-friendly website is a must.

Customer Profiles

New entries to the blankets business market are advised to create customer profiles before they invest in a specific sales strategy. A little industry knowledge can go a long way toward giving your sales unit the edge it needs to convert high value blankets business leads.

In this industry, it is especially important to develop a customer-focused approach. As a rule, blankets businesses are very skilled at spotting B2B companies that lack an awareness of the issues that are important to them and many will hold out for more knowledgeable suppliers, even if it means paying a slightly higher price.

More Articles on Selling

Given your interest in selling and in blankets businesses, you might find these additional resources to be of interest.

Ways to Get Sales Leads

Mailing Lists for Blankets Businesses


Conversation Board

Did we forget to mention something about marketing to blankets businesses? If so, tell us about your experiences selling in the industry and let's keep the conversation going.


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Do You Own a Blankets Business?

If you currently own a blankets business, you are in the wrong spot. These resources will come in handy:

Marketing a Blankets Business

Selling a Blankets Business

Want to Start a Blankets Business?

If you want to start a blankets business, we have some better resources for you:

Starting a Blankets Business

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